01
Offshore expansion
Senior growth advisory for New Zealand companies scaling offshore
Building the product got you here.Building the market gets you further.
Senior marketing leadership and hands-on delivery for offshore expansion, investor communications and market demand.
Discuss the next stage
Available now
02
Capital readiness
Build the story, proof and materials investors expect.
03
Market profile and demand
Build visibility, credibility and demand.
O'Donnell DemandA senior growth advisory built for the point when the business must become a market.
Led byRyan O'Donnell
International experienceNew Zealand, Australia, Asia, Europe and the Middle East
ScopeCommercial direction through market execution
The stage many growth companies reach
Growth changes what the business needs.
Product development often leads the early years. A raise, market entry or visibility push brings a new set of commercial requirements.
The product and the proof are in place
The opportunity is to build the company story, executive profile and market presence around them.
What the next stage requires
- A company story that travels beyond the founder
- Proof translated for offshore audiences
- A website and materials that match the business
- Coordinated delivery for a raise, launch or partner
Across sectors and business models
The next market will not build itself.
Whether the offer is a technology, a scientific breakthrough, a service or a place, the commercial challenge is the same: turn capability into a compelling story and a clear route to demand.
From strategy through execution
Direction is only valuable when it gets delivered.
O'Donnell Demand sets the commercial direction, then leads the communications, assets and activation required to deliver it.
Strategy and commercial direction
- Market, buyer and route-to-market decisions
- Positioning, company narrative and proof plan
- Capital story, investor audience and evidence
- Go-to-market plan, budget and measures
Execution and communications
Brand and digital
Company story, website overhaul, landing pages, case studies and proof assets.
Executive and capital
Executive profile, investor narrative, presentations, thought leadership and communications.
Market activation
Launch plans, campaigns, content, media, sales and partner enablement.
Ways to engage
Diagnostic sprintDefined projectFractional marketing leadershipDiscuss the right engagementA structured path from decision to delivery
The method, phase by phase.
Six phases move from diagnosis and market choices into the communication assets, activation and operating system required to deliver. Open any phase to see the work and outputs.
00Diagnose
The Diagnostic
What will unlock the next stage of growth?
Diagnose
The Diagnostic
What will unlock the next stage of growth?
What happens
Review the commercial goal, buyers, pipeline, website, materials, communications, performance and capability. Identify the highest-value growth opportunity.
What the company receives
- Growth and marketing diagnostic
- Asset and communications audit
- Priority growth opportunity
- 90-day priorities
01Decide
Market and Buyer
Where can we win, and who matters most?
Decide
Market and Buyer
Where can we win, and who matters most?
What happens
Prioritise markets and segments, map buyers, partners and gatekeepers, and choose the route to market.
What the company receives
- Market scorecard
- Priority segment and buyer
- Buying-group map
- Route-to-market
- Target accounts or partners
02Decide
Story and Position
What must each audience believe?
Decide
Story and Position
What must each audience believe?
What happens
Define the category, proposition and proof. Align the company, customer, executive and investor narratives.
What the company receives
- Position and message system
- Company profile
- Executive narrative
- Proof and content plan
03Build
Proof and Assets
What will make the strategy credible?
Build
Proof and Assets
What will make the strategy credible?
What happens
Build and test the first market-facing assets with a bounded audience, then refine them using evidence.
What the company receives
- Website or landing pages
- Sales or investor deck
- Case studies and proof assets
- Test readout and decision
04Build
Profile and Demand
How will visibility and demand be built?
Build
Profile and Demand
How will visibility and demand be built?
What happens
Plan and direct launches, communications, content, media, campaigns and partner enablement; connect activity to pipeline.
What the company receives
- 12-month go-to-market plan
- Communications and content plan
- Campaign and launch briefs
- Dashboard and reporting
05Build
Lead and Handover
How will delivery continue?
Build
Lead and Handover
How will delivery continue?
What happens
Lead internal teams and specialists, establish the operating rhythm, document standards and transfer capability.
What the company receives
- 90-day delivery calendar
- Supplier and agency model
- Demand playbook
- Capability and transition plan
Ryan O'Donnell
Senior judgement. Hands-on delivery.
An international marketing and growth leader with more than 20 years across New Zealand, Australia, Asia, Europe and the Middle East. Ryan combines commercial strategy, business building and practical execution.
FMCG and consumer brandsHealthcare, biotechnology and digital healthTourism, destinations and major eventsProperty, infrastructure and major developmentsFinancial services and investmentTechnology, platforms and clean energy
Founder, O'Donnell Demand
Selected experience
Led digital, brand and e-commerce as part of the team that launched Anchor’s consumer business in China for Fonterra.
Led biotechnology growth and innovation at Amgen and APAC marketing at Johnson & Johnson.
Built global demand and investor marketing for NEOM and New Murabba, supporting major investment attraction in Saudi Arabia.
Most recently led marketing at Visit Qatar.
Start with the commercial question
What will unlock the next stage of growth?
A first conversation can establish the opportunity, the urgency and whether a diagnostic, project or fractional engagement is the right fit.
ryan@odonnelldemand.co.nzAvailable now